SizeUp's Privacy Policy

Thank you for visiting SIZEUP by SizeUp, Inc. ("SIZEUP") Internet web site ("Site") located at the URL This Privacy Policy details certain policies implemented throughout SIZEUP governing SIZEUP's use of personally identifiable information about users of our Site and users of services available on this Site (the "Services").

Privacy Policy Updates

Due to the Internet's rapidly evolving nature, SIZEUP may need to update this Privacy Policy from time to time. If so, SIZEUP will post its updated Privacy Policy on our Site located at SIZEUP.COM and if you are registered with us, we will send you an email, so you are always aware of what personally identifiable information we may collect and how we may use this information. If any modification is unacceptable to you, you shall cease using this Site and the Services. If you do not cease using this Site and the Services, you will be conclusively deemed to have accepted the change.

Information Collection and Use

You can generally visit our Site without revealing any personally identifiable information about yourself. However, to register, and in certain sections of this Site and when you use our Services, we may invite you to contact us with questions or comments, request information, provide us with feedback, join us, advertise on the Site and complete a registration form. Due to the nature of some of these activities, we may collect personally identifiable information, such as your name, contact data such as your address, email address, phone number, fax number, username, password, employment, geographic area, and other contact information that you voluntarily transmit with your communication to us. We also may collect information about you and your use of our Site and Services through your emails and other communications sent through this Site and our Services.

We may use your personally identifiable information to contact you to register you to use our Services, deliver certain services, provide notices regarding services you have used or purchased, provide notices regarding goods and/or services you might want to use or purchase in the future, including goods and/or services provided by third parties, and verify your authority to enter our Site, and improve the content and general administration of the Site and our Services and for targeted advertising.

If you elect to invite your friends to join or learn more about our Site, and submit their e-mail addresses, we will collect your friends’ email addresses that you submit and send them an email inviting them to join.

Children's Privacy

SIZEUP recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children's online activities and interests. This Site is not intended for children under the age of 13. SIZEUP does not target its Services or this Site to children under 13. SIZEUP does not knowingly collect personally identifiable information from children under the age of 13.


We may use small text files called cookies to improve overall Site experience. A cookie is a piece of data stored on the user's hard drive containing information about the user. Cookies generally do not permit us to personally identify you.

Advertisements that appear on this Site may be delivered to users by our advertising partners. Our advertising partners may download cookies to your computer. Doing this allows the advertising network to recognize your computer each time they send you an advertisement. In this way, they may compile information about where you, or others who are using your computer, saw their advertisements and determine which advertisements are clicked. This information allows an advertising network to deliver targeted advertisements that they believe will be of most interest to you. SIZEUP does not have access to or control of the cookies that may be placed by the third party advertisers.

Aggregate Information

The Site may track the total number of visitors to our Site, the number of visitors to each page of our Site, browser type, and IP addresses, and other information provided by you and others users, and we may analyze this data for trends and statistics in the aggregate, but such information will be maintained, used and disclosed in aggregate form only and it will not contain personally identifiable information. We may use such aggregate information to analyze trends, administer the Site, track users' movement, and gather broad demographic information for aggregate use. We may share this aggregate information with third parties to assist them in targeting advertisements to appropriate audiences.


We may provide your personally identifiable information and the data generated by cookies and the aggregate information to the vendors and service agencies that we may engage to assist us in providing our Services to you. For example, we may provide your personally identifiable information to a marketing, research and/or advertising agency to send advertising to you on our behalf. We will disclose your personally identifiable information if we reasonably believe we are required to do so by law, regulation or other government authority. We will not sell your personally identifiable information to any company or organization except we may transfer your personally identifiable information to a successor entity upon a merger, consolidation or other corporate reorganization in which SIZEUP participates or to a purchaser of all or substantially all of SIZEUP's assets to which this Site relates.

Links to Third Party Sites

The Site may provide links to other Web sites or resources over which SIZEUP does not have control ("External Web Sites"). Such links do not constitute an endorsement by SIZEUP of those External Web Sites. You acknowledge that SIZEUP is providing these links to you only as a convenience, and further agree that SIZEUP is not responsible for the content of such External Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies located on the linked to External Web Sites.


We may employ procedural and technological security measures that are reasonably designed to help protect your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. SIZEUP may use password protection and other security measures to help prevent unauthorized access to your personally identifiable information.

Correction/Updating Personally Identifiable Information

SIZEUP provides you with the ability to review, correct and delete any of the personally identifiable information that you have provided to us. If you wish to review or correct any information you have provided to us, you may access your account online.

If you have any questions regarding this Privacy Policy please contact us via email at


Frequently Asked Questions

What does SizeUp do and who is it meant to help?

SizeUp helps small and medium-sized business owners make intelligent decisions to grow their businesses. To learn more and watch demonstrations, please visit How It Works.

Where does the data come from?

Business data comes from hundreds of data sources including IRS records, county courthouse filings, Yellow Pages and White Pages, business publications, the U.S. Postal Service, and corporate annual reports, which are manually reviewed and maintained. The data is verified through over 25 million phone calls each year by third-party researchers and is constantly updated, which means the competitiveness ranking of businesses is recalculated with every update. This business data is similar to and includes the type of data used by the majority of the Fortune 100 companies, the most used search engines, and even GPS-based auto navigation systems.

Demographic, labor force, consumer, education, innovation, occupation, transportation, environmental, incentive, and entrepreneurship data comes from a wide range of public and private data sources including, but not limited to, the US Census, United States Postal Service, Bureau of Labor Statistics, Census Bureau estimates, Bureau of Economic Analysis, Medicare statistics, Internal Revenue Service, U.S. Patent and Trademark Office, Federal Aviation Office, US Environmental Protection Agency, US Department of Housing and Urban Development, and commercial data providers. Data is updated on a varying schedule depending on the dataset. Demographic data includes current year projections using proprietary data for most data points.

Because much of the data provided by public sources is not updated frequently enough to make real-time business decisions (such as the US Census), data is projected to the present-year using proprietary methods. The methodology follows rigorous quantitative analysis standards which follow best practices in statistics, economics, demography, geography, corporate site selection, and economic development. In addition, SizeUp uses our proprietary methodology for analyzing information from all of the datasets.

Geographic Information Systems (GIS) data comes from a variety of sources. The base map data is provided through Google Maps and its data vendors. However, for business decision success, companies need a much higher level of geographic data accuracy, robustness, and information than is currently provided on any of the major search engine map websites. SizeUp overlays this needed business, demographic, and other geo-referenced community characteristics over Google Maps. In addition, local governments have extremely accurate geographic layers of data which is relevant for businesses and can save/make businesses a lot of money in better decision making and time-savings, but this data has been locked away in the computers of government engineers. SizeUp has access to this data through GIS Planning''s 14 years of client partnerships with state and local government economic development organizations across the USA.

What industries are included?

SizeUp includes information on thousands of industries. To be included, an industry must be one in which the typical business produces revenue. This excludes many industries primarily funded by government and religious institutions. Industries included on SizeUp must also comprise at least 1,000 businesses nationwide.

What do the graphs mean?

There are a variety of charts and graphs created for you on SizeUp. One of the most common is a chart that compares your business to the performance of similar businesses in your industry located in your same city, county, metro, and state compared to the nation. You can use this graph to compare your business to how similar businesses which compete in your industry are performing in different locations.

Is my company''s information kept confidential?

All individual information you submit to SizeUp to evaluate the competitiveness of your company is kept completely confidential and is only for your use. For more information about this please see our Privacy Policy.

What do I get for signing up for an account?

By signing up for a SizeUp account you gain access to additional competitive analysis reports and receive notices when major data updates result in a change in your business'' competitiveness and industry benchmarking. Only SizeUp members have access to additional competitiveness reports. In addition, SizeUp updates major data sets throughout the year which will result in a change in the ranked competitiveness and benchmarking of your company, so we send you an e-mail reminder that your competitiveness report has been updated so you can review the new information. Through your account you can also receive information about resources which may benefit your company or reduce your expenses. In the near future, you will be able to store multiple reports and access them through your account profile.

How local is the information in SizeUp?

SizeUp is hyper-local with local benchmarking and industry data visualization that you won''t find anywhere else.

How does SizeUp make money?

SizeUp makes money through business partnerships and the licensing of its technology. If your company is interested in promoting its offerings to our website users or if you have a company that is interested in licensing our technology to supplement your business offerings, please email

SizeUp is a service of GIS Planning, the leader in online economic development solutions.